Benefits of Using Promotional Products

Benefits of Using Promotional Products for Your Brand

Business owners can help boost the firm exposure by using items that have the agency logo and company information. Using these items is an excellent way to increase the chance that people know a particular brand. Staying present in the eyes of the customer or potential clients is a vital part of building an image that people will return to over and over. Promotional products are helpful for cementing relationships with existing clients and new customers. They improve safety and help reclaim former relationships. They keep a business front and centre so that everyone remembers the company name. Promotional Products

Top reasons to use promotional products

  • Employee engagement
  • Brand identification
  • Launch new items
  • Showcase special occasions
  • Maintain relationships with clients
  • Improve communication with employees and customers
  • Increase safety

Promotional products grab attention

Whether a firm needs to create a warning sign, a placard for a new store, or a gift to celebrate a special milestone, promotional products fit the bill in all cases. Gaining ground with a new customer is much easier when they have a nice gift from the business that sits on the desk or someplace people see it often. Many firms celebrate employee anniversaries with an item that has the company logo. An exceptional way to advertise the firm is to give gifts that people wear or use like a tote bag, T-shirt, or coffee mug. Even little things like magnets, key chains, and pencils help keep the company name visible.

Technology Products promotional products

Create lasting relationships

Showing appreciation to the people that work for the company is one way that many owners and executives try to improve the brand. Giving out trinkets and gifts for reaching certain milestones is one way that businesses honour the dedication of staff and clients that stay with the company for years. Showing a bit of care and respect for the people that make the business a success with promotional products helps cement relationships and build a customer base. People that feel acknowledgement from the company they work for or do business with are often likely to stay on as employees and recommend the firm to others.

Show off new offerings

One way that companies get the word out about a new line of products is to celebrate with promotional products that use the business name or information. Celebrating with a limited edition batch of items is a fun way to show off new products. Employees and clients can help spread the word by using the items to help advertise the new brand or line. Promotional products help highlight the brand to give it a quick boost.

Improve brand awareness with promotional products. These items are perfect for showing off new product lines. Some even use them to get a previous client to consider coming back to the firm. Companies can show employees they care with personalised promotional products that mark important milestones. Launching new items is easier when using gifts branded with the company logo.

Promotional USB as a Giveaway

Choose a Promotional USB as a Giveaway

Promotional products are one of the best ways to create awareness for a specific brand or company. Around 88% of consumers remember the particular advertiser that they saw on a promotional product, and 85% of those consumers end up doing business with that company. While there are numerous types of products on the market, a promotional USB is one that will help get your brand known. Consider this type of product the next time your advertising budget allows it.

What is a Promotional USB?

A promotional USB is a small device that is used to store and transfer information on computers and laptops. A promotional USB comes in many different storage sizes, depending on the type you purchase. The smallest range from 128MB and up and come in a variety of colors, shapes and sizes. These small sticks hold a wealth of information, such as pictures, music, videos, documents, files and more. Some come on lanyards or keychains, while others can be attached to a keychain of your choosing. Many USB ports are just small, rectangular sticks, but you can buy USB sticks that are in different shapes such as keys, cars, musical instruments, cartoon characters, animals and more.

Why Choose This as a Promotional Item?

Promotional products work better than other promotion gimmicks because unlike a billboard or flyer, customers actually use the product that is advertising the business. A promotional USB is a really good choice because almost everyone has a computer or laptop today that they store pictures, music and files on. Your potential customer will use the promotional USB often, many times every day, which makes them see your company name every time they insert the USB stick. When they need the services that your company sells, they will easily remember your company, as they have seen your name often. Promotional USB

Your Target Audience

While everyone will enjoy this type of promotional product, there is a certain demographic that will get the most use out of it. Students will use a promotional USB the most, whether they are in middle school, high school or college, as most classes use a computer for school work in the society of today. But it isn’t just students who will use a promotional USB. Men and women who work with computers in an office will also enjoy having a USB port that they can keep files and other items safely on.

Giving Away Your Product

You can give away your promotional product in a variety of settings, such as trade shows, business meetings, sales meetings, community events and more. Include a free USB stick with every purchase someone makes. Everyone loves getting something for free, and you can’t go wrong when it is such a useful item!

Wooden promotional USB Drives

Popular Promotional Products

What Are The Most Popular Promotional Products To Give Away?

Any business can benefit from the power of promotional products. These are simply any item that you imprint your logo or slogan on and give to your customers as well as potential customers. The concept of this marketing tactic is to enhance your brand awareness.

If you have learned about promotional products and are excited to get started giving them away, you will greatly benefit from trying these top promotional products below. These are the awesome items that many consumers are looking to receive.

Swag Bag

When your company participates at industry tradeshows it’s always a good idea to give away swag bags. These are simple plastic handbags that make it convenient for customers to carry other items around. Keep in mind that when you supply the bag, all your competitor’s promotional products will end up hidden inside your logoed bag.

Retractable Badge Holders

Most tradeshows require guests to wear an identification badge to help others at the show know who they are representing. Use this knowledge to your advantage and offer free retractable badge holders. If you are the first stand inside the door, everyone will be using your badge holders and showcasing your brand off all day long. Promotional Products


Pens are always great products to promote your business. People will eat these up when they are given out for free. The best part is they will be using your pen for a long time, as long as the ink lasts to be specific. This showcases your brand to them over and over again for months.


Imprinting your company name or logo on a lanyard is always a good way to increase your brand awareness. Individuals use lanyards to carry identification cards at work, keys for the car, and so many other things. Make sure they always grab for a lanyard with your company name on it.

promotional products

Custom Buttons

Customised buttons with a message or slogan on them can be great promotional products for your company to give away at trade shows. These buttons will give your brand extra exposure throughout the event as individuals wear them on their clothes, lanyards, and bags.

Customised Gum Packages

Yes, give away the gum. Who turns down a free pack of gum? We are guessing you wouldn’t. These 12-piece custom gum packages are the perfect way to stir up extra attendees at your booth.

Magnet Clips

We are sure that you have some of these on the fridge or your filing cabinet. These magnetic clips make the perfect promotional products as they are very useful and they last for a long time. These are a great way to get customers to remember your business and for them to promote your company to those who visit their home.

There are many promotional products that you can give away, however, we highly recommend that you stick with the ones listed above. These have proven the most popular with consumers.

Promotional Products are Still Important

Promotional Products and Why They are Still Important

There is always some sort of advertising being shown no matter where you turn. It may be on television, on the side of a bus, in a magazine or through social media. However, a traditional form of advertising, the use of promotional products, is still going strong. Many people believe that this type of advertising is old and outdated, but the complete opposite is true. The use of promotional products to advertise a company or product is still one of the best forms of advertising.

Why Promotional Products Work

Promotional products allow others to see your brand and associate it with something they will remember. The more people who see your brand, the more business you will enjoy. Different promotional products will allow people that may never have heard of you otherwise to recognise your brand and what you are offering the public. Everyone loves to get something for free and that is exactly what you do with this type of strategy. Promotional Product

Knowing What to Choose

The beauty of using promotional products to advertise your business is that there are so many different varieties to choose from. The promotional products that you choose for your particular business may depend on what you are selling and your current budget. The best part of this advertising scheme is that no matter how small your budget is for advertising, there is an inexpensive product that can be purchased. Since most online companies offer bulk prices, you can get a great deal for a low price.

Know Your Niche

Remember your target group when you decide to use promotional products to advertise your company. If you are a computer repair service, consider buying mouse pads, USB keychains or computer cleaning cloths to advertise. A hair stylist may choose personalised combs, spray bottles or mini shampoos with their logo. If you own a local gym, you can easily give away t-shirts, gym bags and sweat bands with your company name. Choosing promotional products that reflect what your company is will be the best way to garner attention. Keep it light and simple and you will be amazed at how many people start recognising your brand.

promotional products

Where to Give Away Your Product

You’ve stocked up on your promotional items and are ready to go, but how do you give them away? This part is easy! If the item is small and inexpensive, consider sending one off with every purchase, either with purchases made in your store or online. You can give the items to family and friends to use, or give them extra to give away themselves! Trade shows are a great place to set up a booth and give away your promotional items to those who may not know who you are. If you have local fairs or markets in your hometown, find out how you can set up a booth and start promoting your company with promotional items. The possibilities are endless and the more you give away, the more your brand will be known!