Benefits Of Promotional Products

Benefits Of Promotional Products


Promotional product marketing is touted as a great strategy for brand recognition. Establishing your brand’s eminence is key, and promotional product marketing is a stepping stone toward creating a strong reputation. Whether you’re attempting to lure new customers or appeal to existing ones, promotional products demonstrate a company’s enthusiasm for the services they provide. Both cost effective and savvy, promotional products don’t break the bank, and they serve as an excellent way to give your brand constant exposure. In essence, promotional products are the backbone of branding, and the options available are boundless. Here are some promotional products that companies often opt for.

No doubt the most popular promotional product, clothing is a staple item for branding. Above all else, the vast variety of apparel options available enables brands to cater to a wide-ranging audience. Below are some examples of apparel promotional products.

  • Vests
  • Beanies
  • Ball caps
  • Long sleeves
  • Shoes
  • Shorts
  • Flip flops
  • Scarves
  • Sweatshirts
  • Polo shirts
  • Visors

Stationary is the ideal promotional product because they’re items that everyone needs, but people seldom want to go out and purchase the products themselves. It’s for this reason why promoting products via stationary is becoming increasingly popular. Here are some fantastic ideas for promotional products in this category.

  • Journals
  • Note pads
  • Notebooks
  • Padfolios
  • Sticky notes
  • Greeting cards
  • Planners
  • Calendars
  • Binders
  • Presentation folders
  • Clipboards

Predominantly promoted at large events, bags are trade show favorites. In fact, the “trade show tote” was coined to demonstrate how popular bags are at exhibition halls. If you’re exhibiting at a trade show or merely want to display your brand’s logo on a sizable canvas, consider employing the following bags as promotional products.

  • Biodegradable bags
  • Gym bags
  • Coolers
  • Gift bags
  • Embroidered bags
  • Messenger bags
  • Cosmetic bags
  • Briefcase bags

While these items don’t fit into a specific category, they make for exceptional promotional products as they’re great for on the go.

  • Pens
  • Highlighters
  • Bandage dispensers
  • Hand sanitizers
  • Cleaning cloths
  • Magnets
  • Bottle openers

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